@BrucePeterson is the #founder and #owner of @GrandeExperiences and @TheLume .
Bruce has built a hugely successful #globalbusiness, leading and pioneering a whole new way for #art and #culture to be viewed around the world. His companies create very large multi-sensory #digital #immersiveexperiences that have now been exhibited in about 190 cities around the world, six continents and 32 languages. At a recent count about 17 million visitors have passed through. He did this by backing himself and from the position of an 'outsider' to the #traditionalartsindustry. We talk about;
- the #businessmodel - conceptualising, designing, and then creating a large cultural experiences to license to #museums and #galleries around the world
- synchronizing all the #humansenses together and touching people emotionally in art and culture, perhaps like, they haven't been touched before.
- owning a museum on #LeonardoDaVinci in #Rome
- the steps to creating the business;
- changing direction involved
- making a bold move
- packing up the family and going to live in Italy
- taking that opportunity to bring the first exhibition of #LeonardodaVinci's #machineinventions from #Italy to #Melbourne
- learning about the Italian way of doing business
- #culture and #business
- the story of #Leonardo that really hadn't been told
- creating a #globalcompany with a #higherpurpose - #educating it's audiences
- #storytelling as a foundation of success
- starting out as a #PEteacher and making the transition from teaching to the #pharmaceuticalindustry
- not wanting to #workfortheman
- his main philosophies;
- having great people as #employees in the right positions so they can then go and do what they need to do
- always look at the down side first, the upside will take care of itself
- #selfbelief
- #determination
- seeking out advice and not pretending I have the answers to everything
- you don't have to have an original idea
- his upbringing in #LatrobeValley
- being #Australian and working with an Italian icon, Leonardo da Vinci, and the question - why is an Australian doing this?
- being free of the all the internal politics of #curators, #boards, #donors, and #governments, and cutting through all the crap to get to the heart of what's important in my industry
- #digitaltechnology
- #greatart
- #greatartists
- #culturalevents #nature
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Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.
michael.kerr@kerrcapital.com.au
www.ownertoownerpodcast.com.au